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High
Cost of Return Mail - Mailers lose over two billion
dollars annually on the cost of materials, labor and postage associated
with return mail. USPS CASS certification address software, address
verification and DPV address validation reduces cost for mailers
through elimination of undeliverable return mail.
Page
Topics: Return Mail Defense - USPS CASS Certification Software
- Address Verification Software
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Step One Return
Mail Defense - Address
Verification Solution
AES suggests begin by establishing postal address
verification software defenses against return mail. AES address verification
solution is a CASS certification software and delivery point validation
will result in a significant reduction of return mail after the first
mailing cycle.
Proactive Return Mail Defense: USPS
CASS Address Verification Software
New and change address data is the major cause
of undeliverable return mail. CASS certification and DPV delivery point
validation of address information as it is acquired is the most effective
defense against return mail and qualifies for mail automation discounts
immediately.
AES provides two CASS address certification DPV
address validation solutions for address verification of new and change
address data as it is acquired.
Mail*SERVE:
USPS CASS Certification Software/DPV Delivery Point Validation API
USPS CASS
Certification/DPV Validation Server and complementary API integrate
CASS certification software verification service to existing applications.
CASS certification software can be easily integrated with most applications.
Mail*STAR:
USPS CASS Certification Software/Address Painter USPS Address
Lookup
Reactive
Return Mail Defense: USPS CASS Address Lookup
Address Verification
Ideally,
return mail is resolved and re-mailed the day it is received. USPS
CASS Certification Software and the complementary Address
Painter are designed to effectively respond to undeliverable
return mail the day it is received. Effective
return mail response requires:
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Address
Verification USPS
CASS Certification
Software and DPV Delivery Point Validation
In most cases a customer contact is avoidable. If the cause
of the return mail is resolved by address investigation or a US
Postal Service forwarding address, MailSTAR and the Address
Painter validate the new address using CASS certification software
address verification and DPV validation.
In the case of moved without a forwarding address, customer contact
is unavoidable. MailSTAR and the Address Painter assure
deliverability of the new address provided by the customer using
CASS certification software and delivery point validation.
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Saving
a Coma-delimited Record and Printing Envelopes for Re-mailing -
Mail*STAR Export
We recommend that updating of new address data be deferred
for 6 days. That allows time for recipient address verification
making sure the re-sent mailpiece is not returned. Saving re-sent
addresses in daily logs allows time to delete failed address data
before committing the changes.
Preparation
for Enhanced USPS Automated-Mail Service and Postage Discounts
Concurrent
with step one is evaluation of:
- CASS
certification software and DPV delivery point validation integration
opportunities
- Application
database’s ability to accommodate CASS certified addresses and
USPS postal codes
- Bulk
mail presort preparation procedures required for USPS mail automation
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