The graph illustrates the benefit of starting mail automation by setting up return mail defenses first. The assumption is that a small percentage of addresses will be broken. Address enhancement minimizes the number of broken addresses while return mail defenses prepare for and mitigate the impact.
Return Mail Defense - New & Change Address Verification
Establishing address quality assurance can reduce return mail by 50% in 30 days. The graph illustrates a hypothetical case where the USPS® mail automation process begins with 2% return mail reducing it by 50%.
Initial CASS Validation and Delivery Point Confirmation
Transition to USPS mail automation requires CASS processing of the address database as well as bulk mail presort preparation. The graph illustrates the hypothetical case where the return mail has increased to 1.2% after validation. The increase represents the inevitable error during initial CASS standardization minimized by address enhancement.
Address Maintenance and Move Update Compliance
Customer addresses are synchronized to current USPS AIS and DPV® data by applying bimonthly updates. The USPS publishes AIS and DPV data monthly providing the updates to AES. Updates are compiled and tested using the latest CASS Stage tests verifying the quality of the update before shipping.
Move Update Compliance
About 80% of undelivered mail is caused by address changes. Billions of dollars are wasted keeping up with new addresses. NCOALink® service maximizes deliverability and minimizes cost applying NCOALink service. AES licensing includes an annual credit of 1,000,000 addresses processed by EZ24x7 NCOALink software.