High Cost of Return Mail:
Mailers lose over two billion dollars annually on the cost of materials, labor and postage associated with return mail.
Annual USPS® CASS™ Certification of address matching software assures quality address matching and DPV® delivery point confirmation reducing cost for mailers through elimination of return mail.
Topics: USPS CASS Certification - Return Mail - Address Correction Software - DPV Confirmation Rationale: Undeliverable return mail defense begins with USPS CASS certification of address matching software.
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Home  Return Mail Defense
Step One:
Return Mail Defense Address Correction Software
Postal address correction and delivery point confirmation is the first defense against undeliverable return mail. AES address correction software undergoes annual CASS™ certification assuring accurate deliverable addresses resulting in a significant reduction of undeliverable return mail while minimizing postage costs.
Proactive Return Mail Defense
New and change-of-address data is the major cause of undeliverable return mail. CASS processing and DPV® delivery point confirmation of address information as it is acquired is the most effective defense against return mail and qualifies for mail automation discounts immediately.
AES provides two CASS processing integration strategies for verification of new address data as it is acquired
- Open System Integration:
Address Correction Software API
CASS processing and DPV delivery point confirmation can be easily integrated with open source applications using Mail*SERVE and complementary API.
- Closed System Integration:
Address Correction Software Closed Source Integration
Mail*STAR has a built in Address Painter that provides minimal key entry address correction and DPV delivery point confirmation that can be integrated with closed source applications.
Reactive Return Mail Defense
Ideally, return mail is resolved and re-mailed the day it is received. Mail*STAR address correction software and the Address Painter are designed to effectively respond to return mail the day it is received.
Preparation for Enhanced USPS® Automated-Mail Service and Postage Discounts
Concurrent with step one is evaluation of:
- CASS processing and DPV delivery point confirmation integration opportunities
- Application database’s ability to accommodate CASS processed addresses and postal codes
- Bulk-mail presort preparation procedures required for USPS mail automation
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